Terms & Conditions

Last updated: 26 August 2026

These Terms of Service ("Terms") govern your access to and use of the website located at https://www.athleterise.in and any related services, features, tools, or platforms made available by AreteSports Private Limited, a company incorporated under the Companies Act, 2013 and operating the "AthleteRise" brand ("AthleteRise", "Company", "we", "us", or "our"), including its AI-powered sports analytics tools, early access programs, and any associated offerings (collectively, the "Services").

AthleteRise operates as a technology-driven sports performance platform designed to support athletes, coaches, and academies through video-based analysis, data-driven insights, and AI-enabled tools aimed at improving training and performance outcomes. The Services may include early-stage, experimental, or under-development features, and are subject to ongoing updates, enhancements, or modifications at the Company’s discretion.

AreteSports Private Limited also operates a separate brand, "CricRise" (https://www.cricrise.in), which may be accessible through the AthleteRise Website. While both brands are operated by the same company, CricRise is governed by its own separate Terms of Use and Privacy Policy available at that website. When you access CricRise, whether directly or through a link on the AthleteRise Website, your use of CricRise is governed by the CricRise Terms of Use and not by these Terms.

By accessing, browsing, registering for, or otherwise using the Services in any manner, you acknowledge that you have read, understood, and agree to be legally bound by these Terms. If you do not agree to these Terms, you must immediately discontinue your use of the Services. These Terms constitute a legally binding agreement between you and AthleteRise.

The Services may evolve over time and may include additional features, applications, or paid offerings. AthleteRise reserves the right to modify, suspend, or discontinue any part of the Services at any time without prior notice. Continued use of the Services following any updates to these Terms shall constitute your acceptance of such revised Terms.

Where applicable, your registration, submission of information, or acceptance through any electronic means, including clicking an “accept” or similar option, shall constitute valid and binding electronic acceptance of these Terms.

1. DEFINITIONS

For the purposes of these Terms, the following capitalized terms shall have the meanings assigned to them below, and shall apply throughout these Terms wherever used.

“Account” means a registered user account created on the Platform that enables a User to access certain features or functionalities of the Services, including early access programs, AI-based tools, and performance analytics features.

“Services” means the AthleteRise website, platform, and all related services, features, tools, content, and functionalities made available by the Company, including AI-powered video analysis, performance insights, athlete development tools, early access programs, and any future applications or offerings introduced from time to time.

“Platform” means the AthleteRise website and any associated systems, software, applications, or infrastructure through which the Services are provided.

“User” means any individual who accesses, browses, registers for, or otherwise uses the Services in any manner.

“User Content” means any data, information, videos, images, or other materials submitted, uploaded, or otherwise provided by a User through the Services, including performance videos or inputs used for analysis.

“Performance Data” means any data, metrics, analytics, or insights derived from User Content or generated through the use of the Services, including feedback relating to athletic performance, technique, or training.

“AI Output” means any analysis, recommendations, insights, or results generated by the Platform through automated systems, artificial intelligence, machine learning models, or similar technologies.

“Early Access Programs” means any pilot programs, beta features, testing environments, or pre-launch offerings made available to selected Users prior to full commercial release of the Services.

“Applicable Law” means all laws, statutes, regulations, rules, or governmental requirements applicable to the User’s access to and use of the Services.

2. ELIGIBILITY AND USER ACCOUNTS

Access to and use of the Services is available to individuals who are capable of forming legally binding agreements under applicable law and, in the case of a Minor, to a parent or lawful guardian acting on the Minor's behalf as set out in the following clause. By accessing or using the Services, you represent and warrant that you meet the applicable eligibility requirements and that all information provided by you is accurate, current, and complete.

The Services are available to all Users, including Minors below eighteen (18) years of age. If you are a Minor, you may access or use the Services only under the supervision of, and with the verifiable consent of, a parent or lawful guardian, who agrees to be bound by these Terms on your behalf and assumes full responsibility for your use of the Services. AthleteRise does not independently verify the age of Users and shall not be liable for any misrepresentation of age. Processing of personal data of Minors shall be carried out in accordance with the Privacy Policy and applicable law, including the Digital Personal Data Protection Act, 2023.

To access certain features of the Services, including early access programs or AI-based tools, you may be required to create an Account. You agree to provide accurate and complete information during registration and to keep such information updated. The Company reserves the right to refuse registration, or suspend or terminate Accounts, where it reasonably believes that the information provided is inaccurate, misleading, or in violation of these Terms.

You are responsible for maintaining the confidentiality of your Account credentials and for all activities conducted through your Account, whether authorized or unauthorized. You agree to take reasonable steps to prevent unauthorized access and to promptly notify the Company in the event of any suspected breach or misuse of your Account. AthleteRise shall not be liable for any loss or damage arising from your failure to safeguard your Account.

The Company may maintain records of your Account registration and acceptance of these Terms, including timestamps, identifiers, and system logs, which may be used as evidence of your agreement and use of the Services.

3. NATURE OF SERVICES AND AI-BASED DISCLAIMERS

The Services provided by AthleteRise are technology-driven and include artificial intelligence-based tools designed to analyse User Content, including video recordings, biomechanical inputs, and performance-related data, in order to generate insights, feedback, and analytical outputs relating to athletic performance. These Services are intended solely for informational and performance-support purposes.

You acknowledge that the Services involve the processing of Performance Data and, where applicable, biometric and movement-related data, as further described in the Privacy Policy. Such processing is undertaken for purposes including performance analysis, injury-risk insights, and platform improvement, and may involve the use of anonymised or aggregated data for training and refinement of AI systems.

You further acknowledge that any AI Output generated by the platform is based on automated systems and probabilistic models, and may be incomplete, inaccurate, or subject to inherent limitations. The Services do not guarantee accuracy, reliability, or suitability of any output for specific training or performance outcomes.

AthleteRise does not provide professional coaching, medical advice, diagnosis, or treatment. Any insights relating to performance, injury-risk, or biomechanics are advisory in nature and must not be relied upon as a substitute for consultation with qualified coaches, sports professionals, or medical practitioners.

To the extent permitted by applicable law, AthleteRise shall not be liable for any injury, performance outcome, or loss arising from the use of or reliance upon the Services, including any AI Output or Performance Data. Users assume full responsibility for evaluating and acting upon any information generated through the platform.

4. USER CONTENT, DATA USAGE AND RIGHTS

You retain all ownership rights in the User Content you submit through the Services. However, by submitting such content through the Services, you grant AthleteRise a worldwide, non-exclusive, royalty-free, and transferable licence to use, process, store, analyse, and display such User Content solely for the purpose of operating and providing the Services. To the extent such User Content is used for improving or training artificial intelligence models, such use shall be carried out on an anonymised or aggregated basis wherever technically feasible, in accordance with the section titled "User Content, Data Usage and Rights" of these Terms and the Privacy Policy, and subject to your right to opt out as described therein.

You acknowledge that the Services involve the collection and processing of Performance Data and, where applicable, biometric and movement-related data, including posture, kinematic measurements, and other athletic performance indicators. Such data is processed strictly for purposes including performance analysis, generation of AI-based insights, injury-risk evaluation, and platform improvement, as further detailed in the Privacy Policy.

To the extent technically feasible, AthleteRise may use anonymised or aggregated data derived from User Content and Performance Data for the purpose of developing, training, and improving its artificial intelligence models. Such use shall not identify any individual User and shall be carried out in accordance with applicable data protection laws. The use of anonymised data for AI improvement is a recognised practice in sports technology platforms, where performance data is leveraged to enhance analytical accuracy while maintaining user privacy.

You acknowledge that athlete performance data, particularly where it includes biometric or physiological elements, may be sensitive in nature and subject to legal and regulatory protections. Accordingly, AthleteRise undertakes to process such data only in accordance with applicable laws and the Privacy Policy, and you agree that your use of the Services constitutes informed consent to such processing, including where required, consent provided by a parent or lawful guardian.

You further acknowledge that AthleteRise does not claim ownership over raw User Content; however, all rights, title, and interest in and to the platform, including any algorithms, analytical models, and AI Outputs generated through the Services, shall remain the exclusive property of AthleteRise. The legal position surrounding ownership of athlete performance data remains evolving across jurisdictions, and such data is typically governed through contractual rights rather than traditional ownership frameworks.

You are solely responsible for ensuring that any User Content submitted by you does not violate applicable laws or the rights of any third party. AthleteRise reserves the right to remove or restrict access to any content that it reasonably determines to be unlawful, inappropriate, or in violation of these Terms.

5. ACCEPTABLE USE AND USER RESPONSIBILITIES

By accessing or using the Services, you agree to use the Platform only for lawful purposes and in a manner consistent with these Terms. The Services are intended to support athlete development, performance analysis, and related activities, and must not be used in any way that interferes with the operation, security, or integrity of the Platform or the rights of other users.

You are responsible for ensuring that all information, data, and User Content provided by you is accurate, complete, and does not violate any applicable law or the rights of any third party. AthleteRise does not independently verify such information and relies on Users to maintain accuracy, particularly where such information relates to performance data, training inputs, or health-related disclosures.

You agree that you will not use the Services in any manner that is unlawful, fraudulent, abusive, or harmful. This includes, without limitation, engaging in activities that violate applicable laws, infringe intellectual property rights, misuse personal data, or interfere with the normal functioning of the Platform.

You further agree not to attempt to gain unauthorised access to any part of the Platform, other user accounts, or underlying systems, or to use automated tools, bots, or scraping mechanisms to extract data from the Platform without prior authorisation.

You shall not upload, transmit, or otherwise make available any content that is unlawful, misleading, defamatory, abusive, harmful, or otherwise objectionable, nor shall you engage in conduct that may harass, intimidate, or harm other users. You also agree not to misuse the Services in a manner that could compromise security, introduce malicious code, or disrupt the availability of the Platform.

AthleteRise reserves the right, at its sole discretion, to investigate any suspected violation of this Section and to take appropriate action, including removal of content, restriction of access, suspension, or termination of accounts. The Company may also cooperate with law enforcement or regulatory authorities where required.

You acknowledge that you remain solely responsible for your conduct and use of the Services, and for any consequences arising from such use.

6. THIRD-PARTY SERVICES AND PLATFORM ROLE

The Services may integrate with, rely upon, or enable interactions with third-party service providers, including but not limited to cloud hosting providers, analytics services, communication tools, coaches, academies, or partner organisations. Such third parties operate independently of AthleteRise and are not controlled by the Company. AthleteRise does not guarantee the availability, accuracy, security, or performance of any third-party services.

You acknowledge that certain features of the Services may involve the sharing of Performance Data or related information with coaches, academies, or affiliated organisations, where such sharing has been authorised by you or, in the case of a minor, by your parent or lawful guardian. Any such sharing shall be limited to the purposes described in the Privacy Policy, including performance tracking, coaching insights, and athlete development.

AthleteRise acts solely as a technology platform facilitating the collection, processing, and presentation of data and insights. The Company does not provide, control, or supervise any coaching, training, or third-party services that may be accessed through or in connection with the Platform. Any interaction, engagement, or arrangement between you and a third party, including coaches or academies, is solely between you and such third party, and AthleteRise shall not be a party to, or responsible for, such interactions.

The Platform may also contain links to third-party websites or services for convenience. AthleteRise does not endorse or assume any responsibility for the content, policies, or practices of such third-party websites. Your use of third-party services is at your own risk and subject to their respective terms and policies.

To the extent permitted by applicable law, AthleteRise shall not be liable for any loss, damage, or dispute arising from the use of or reliance upon any third-party services, including any data shared with or processed by such third parties in accordance with these Terms and the Privacy Policy.

7. CONFIDENTIALITY

You acknowledge that, in the course of accessing or using the Services, you may have access to certain information that is confidential, proprietary, or commercially sensitive in nature (“Confidential Information”). Confidential Information shall include, without limitation, the structure, functionality, and features of the Platform, artificial intelligence models, analytical frameworks, performance insights, system outputs, non-public data relating to other users, and any other information which by its nature ought reasonably to be regarded as confidential.

You agree that you shall use Confidential Information solely for the purpose of accessing and using the Services in accordance with these Terms, and shall not disclose, reproduce, distribute, or otherwise make such information available to any third party without the prior written consent of AthleteRise. You further agree to exercise reasonable care in protecting such information, consistent with standard contractual obligations to safeguard confidential materials.

Without limiting the foregoing, you shall not use any Confidential Information, including AI Outputs, performance insights, or system-generated analytics, to develop, train, enhance, or support any competing product, service, or technology, or for any commercial exploitation outside the permitted use of the Services.

You also agree not to access, use, or disclose any data or information relating to other users except as expressly permitted through the functionality of the Platform, and in compliance with applicable law and these Terms. Any unauthorised access, use, or sharing of such information shall constitute a material breach of these Terms.

The obligations set out in this Section shall not apply to information which is publicly available without breach of these Terms, lawfully obtained from a third party without restriction, or independently developed without reference to Confidential Information. Such exclusions are standard to ensure that confidentiality obligations are not overly broad or unenforceable.

In the event of any unauthorised access, use, or disclosure of Confidential Information, you agree to promptly notify AthleteRise and cooperate in mitigating any potential harm.

AthleteRise shall implement appropriate safeguards to protect Confidential Information and personal data in accordance with applicable law and its Privacy Policy.

The obligations under this Section shall survive termination of your use of the Services and shall continue for so long as the Confidential Information remains confidential in nature.

8. INTELLECTUAL PROPERTY RIGHTS

For the purposes of these Terms, “Intellectual Property” or “IP” means all intangible rights arising from creations of the mind, including but not limited to software, algorithms, artificial intelligence models, databases, designs, text, graphics, trademarks, logos, trade names, and any other proprietary technology or content, together with all related rights such as copyrights, trademarks, trade secrets, and other similar protections recognised under applicable law.

All rights, title, and interest in and to the Services, including the Platform, underlying software, artificial intelligence systems, analytical frameworks, and all associated Intellectual Property, are and shall remain the exclusive property of AthleteRise or its licensors. These Terms do not grant you any ownership rights in the Services, but only a limited right to access and use the Services in accordance with these Terms.

Subject to your compliance with these Terms, AthleteRise grants you a limited, non-exclusive, non-transferable, and revocable right to access and use the Services for personal, non-commercial purposes. You shall not copy, reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any part of the Services without prior written consent of the Company.

You acknowledge that all artificial intelligence models, analytical systems, and AI Outputs generated through the Platform form part of AthleteRise’s proprietary technology. While such outputs may be made available to you for your personal use, all Intellectual Property rights in the underlying systems and generated outputs shall remain vested with AthleteRise.

You agree that you shall not reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, underlying structure, or functioning of the Platform or its AI systems, nor use the Services to develop or support any competing product or service.

All trademarks, logos, branding elements, and service marks displayed on the Platform are the property of AthleteRise or its licensors and may not be used without prior written permission.

Nothing in these Terms shall affect your ownership rights in your User Content, subject to the licence granted under the section titled "User Content, Data Usage and Rights" of these Terms. However, your use of the Services does not grant you any rights in the Platform or its Intellectual Property beyond those expressly permitted under these Terms.

9. DISCLAIMER OF WARRANTIES

The Services, including the Platform and all content, data, AI Outputs, and functionalities made available through it, are provided on an “as is” and “as available” basis, without any representation or warranty of any kind, whether express, implied, statutory, or otherwise. This means that AthleteRise makes no guarantees regarding the performance, reliability, availability, or accuracy of the Services.

To the maximum extent permitted by applicable law, AthleteRise expressly disclaims all warranties, including but not limited to any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or reliability. AthleteRise does not warrant that the Services will operate uninterrupted, error-free, secure, or free from harmful components, nor that any defects will be corrected.

You acknowledge that the Services involve complex technology, including artificial intelligence systems and internet-based infrastructure, which may be subject to limitations, delays, inaccuracies, or failures. AthleteRise does not warrant that the Services will meet your expectations or requirements, or that any data, Performance Data, or AI Output generated through the Services will be accurate, complete, or suitable for your specific use.

Any information, insights, or outputs generated through the Services are provided solely for informational purposes, and you assume full responsibility for your reliance on such information. You further acknowledge that your use of the Services is at your sole risk.

Some jurisdictions do not allow the exclusion of certain warranties, and in such cases, the above exclusions shall apply to the maximum extent permitted by applicable law.

10. LIMITATION OF LIABILITY

To the maximum extent permitted by applicable law, AthleteRise, its affiliates, officers, employees, and service providers shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages arising out of or in connection with your use of, or inability to use, the Services. This includes, without limitation, loss of data, loss of performance opportunities, loss of profits, or any other intangible losses.

Without limiting the generality of the foregoing, AthleteRise shall not be liable for any injury, physical harm, or adverse performance outcome arising from the use of the Services, including any reliance on Performance Data, AI Output, or injury-risk insights generated through the Platform.

AthleteRise shall also not be liable for any loss or damage arising from unauthorised access to or use of your data, interruptions or delays in the Services, inaccuracies in AI-generated outputs, or any third-party services or integrations used in connection with the Platform.

To the fullest extent permitted by law, the total aggregate liability of AthleteRise arising out of or in connection with these Terms or the Services shall not exceed the lower of (a) the amount, if any, paid by you to AthleteRise for use of the Services in the twelve (12) months preceding the claim, or (b) INR 1,000.

Nothing in these Terms shall limit or exclude liability to the extent such limitation or exclusion is not permitted under applicable law.

11. INDEMNITY

You agree to indemnify, defend, and hold harmless AthleteRise, its affiliates, directors, officers, employees, contractors, and service providers from and against any and all claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with your use of the Services, your User Content, or your breach of these Terms or applicable law.

Without limiting the foregoing, you agree to indemnify AthleteRise against any claims arising from your misuse of the Services, including but not limited to submission of inaccurate, unlawful, or misleading information, unauthorised sharing or processing of personal data, infringement of intellectual property rights, or reliance on AI Outputs or Performance Data in a manner inconsistent with these Terms.

Where the Services are used in connection with a minor, you acknowledge and agree that the parent or lawful guardian shall be responsible for ensuring compliance with these Terms, and such indemnity obligations shall extend to all acts, omissions, and use of the Services by the minor.

You further agree to indemnify AthleteRise against any third-party claims, including claims brought by coaches, academies, or other users, arising from your interactions, data sharing, or use of the Platform. AthleteRise shall not be responsible for any disputes between users and third parties, and such disputes shall be resolved directly between the concerned parties.

AthleteRise reserves the right, at its sole discretion, to assume the exclusive defence and control of any matter subject to indemnification, and you agree to fully cooperate in the defence, settlement, or resolution of such claims.

Nothing in this Section shall limit any other rights or remedies available to AthleteRise under applicable law or under these Terms.

12. SUSPENSION AND TERMINATION

AthleteRise reserves the right, at its sole discretion, to suspend, restrict, or terminate your access to the Services, in whole or in part, at any time, with or without prior notice, where it reasonably determines that you have violated these Terms, applicable law, or engaged in conduct that may harm the Platform, other users, or third parties.

Without limiting the foregoing, AthleteRise may suspend or terminate access in circumstances including, but not limited to, misuse of the Services, submission of false, misleading, or unlawful information, unauthorised access attempts, misuse or unauthorised sharing of personal data, breach of intellectual property rights, or any activity that compromises the security, availability, or intended use of the Platform. AthleteRise may also take such action where it reasonably believes that continued access may expose the Company to legal, regulatory, or reputational risk.

AthleteRise may further suspend or restrict access where required to comply with applicable laws, regulatory obligations, or lawful directions of governmental or judicial authorities, or where necessary to investigate, prevent, or mitigate fraud, abuse, or security incidents.

You may discontinue use of the Services at any time. Where you have created an Account, you may request deactivation or deletion of your Account in accordance with the Privacy Policy. However, termination or deactivation of an Account shall not automatically result in deletion of personal data, which shall be retained and processed in accordance with applicable data retention obligations and timelines set out in the Privacy Policy.

Upon suspension or termination, your right to access and use the Services shall immediately cease. AthleteRise shall not be liable for any loss or damage arising from such suspension or termination, including loss of access to data, features, or functionality.

Termination or suspension of access shall not affect any rights, obligations, or liabilities that have accrued prior to such termination. Any provisions of these Terms which by their nature are intended to survive termination, including but not limited to provisions relating to intellectual property, data usage, disclaimers, limitation of liability, and indemnity, shall continue to remain in full force and effect.

AthleteRise also reserves the right to remove or restrict access to any User Content that it reasonably determines to be unlawful, infringing, or inconsistent with these Terms, without prior notice.

13. GOVERNING LAW AND DISPUTE RESOLUTION

These Terms and any dispute, claim, or controversy arising out of or in connection with the Services, including any question regarding their existence, validity, interpretation, performance, or termination, shall be governed by and construed in accordance with the laws of India. The processing of personal data under these Terms and the Privacy Policy shall in all cases be governed by the Digital Personal Data Protection Act, 2023 and the rules made thereunder.

In the event of any dispute arising out of or in connection with these Terms or the Services, the parties shall first endeavour to resolve such dispute amicably through good faith discussions. If the dispute is not resolved within a reasonable period, it shall be referred to and finally resolved by arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended from time to time.

The arbitration shall be conducted by a sole arbitrator appointed mutually by the parties. The seat and venue of arbitration shall be New Delhi, India, and the proceedings shall be conducted in the English language. The arbitral award shall be final and binding on the parties.

Notwithstanding the above, either party shall have the right to seek interim or injunctive relief before any court of competent jurisdiction. Nothing in these Terms shall be construed to limit or waive any right of a User, including a parent or lawful guardian acting on behalf of a Minor, to approach any consumer forum, court, or statutory authority (including the Data Protection Board of India) where such right is available under applicable law, notwithstanding the arbitration provisions set out above.

Subject to the arbitration provisions above, the courts at New Delhi, India shall have exclusive jurisdiction over any matters arising out of or relating to these Terms.

14. MISCELLANEOUS

These Terms constitute the entire agreement between you and AthleteRise with respect to your access to and use of the Services, and supersede all prior or contemporaneous communications, representations, or agreements, whether oral or written, relating to the subject matter herein.

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be deemed severed, and the remaining provisions shall continue in full force and effect.

You may not assign, transfer, or delegate any of your rights or obligations under these Terms without the prior written consent of AthleteRise. AthleteRise may assign or transfer these Terms, in whole or in part, without restriction, including in connection with a merger, acquisition, restructuring, or sale of assets.

Nothing in these Terms shall be deemed to create any partnership, joint venture, agency, or employment relationship between you and AthleteRise.

AthleteRise shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, civil disturbances, governmental actions, labour disputes, internet or infrastructure failures, or similar events (“Force Majeure”).

Any notices or communications required under these Terms may be provided electronically, including through the Platform, by email, or by other reasonable means. You consent to receive such communications electronically and agree that such communications shall satisfy any legal requirement for written notice.

CONTACT INFORMATION

If you have any questions, concerns, or requests regarding these Terms or the Services, you may contact AthleteRise at:

AreteSports Private Limited (AthleteRise) Email: ceo@athleterise.in

For queries, complaints, or concerns specifically relating to the processing of personal data, including requests to exercise your rights under the Digital Personal Data Protection Act, 2023, please contact the designated Grievance Officer at vishesh.athleterise@gmail.com. Such requests shall be handled in accordance with the grievance redressal mechanism and timelines set out in the Privacy Policy. Where a complaint is not satisfactorily resolved, you may escalate the matter to the Data Protection Board of India in accordance with the DPDPA.